Ruslan Kogan was born on November 1982 in Babruisk, Mogilev region, Belarus. He is an entrepreneur, founder and CEO of Kogan Technologies as well as one of the founders of Milan Direct, an Australian and UK furniture retailer. He was Australia's richest person under the age of 30 from 2011 to his 30th birthday in November 2012. He has a personal wealth valued at $145 million. Moreover, Kogan was the first Australian to register as a passenger on Richard Branson's Virgin Galactic sub-orbital spaceflight, having paid a deposit on the US$200,000 ticket.